Global Business Head – Microbar (2010-2016)

Headed global radiology products division, Microbar – No.1 brand in India, and top-5 brand worldwide. Grew revenues by 2.5x in 5 years, expanded product line to become the broadest range in India and managed a global footprint of over 35 countries across 4 continents.

Managed sales, marketing, business development, logistics, production, factory setup, brand design, new product development, technical research, supply chain & vendor management, sourcing and procurement, team building, recruitment, regulatory affairs, sales & distribution channels, material sourcing, packaging design and packaging development.

Details
  • Grew revenues for a mature 40-year old brand in an 80-year old industry by 2.5x in 5 years, with record revenues in 2012, 2013 & 2015
  • Expanded from single brand to 6 brands, with the widest contrast product range in India
  • Managed global footprint with a major base in Latin America, South-East Asia, Africa, Eurasia and the Middle East
  • Set up dedicated factory for manufacture of oral pharmaceutical formulations
  • Managed factory construction, sourcing & installation of machinery, creation of division teams
  • Oversaw successful US-FDA Audit of the factory
  • Worked on technical development of products with the R&D team
  • Handled production scheduling, sourcing of RM/PM and logistics for formulations

Partner – Royal Chemists (2009 onwards)

Partner at India’s oldest general pharmacy (26 employees) with a weekly retail average of 1000 customers and 5000 SKUs, in addition to dispensing and national sales. Brought the organisation into the digital age, implemented an ERP system, established online presence with a website, improved stock turnover, customer throughput rate and inventory reduction. Established a corporate division and implemented app-based ePharmacy models.

Details
  • Implemented an ERP (Enterprise Resource Planning) system that:
  • Reduced inventory by 30% and improved cash flow
  • Maximized stock turnover and availability
  • Improved customer throughput times
  • Managed Product, Vendor & Customer Databases
  • Automated handling of accounts
  • Created a ‘Corporate Supply Division’ for bulk supplies to corporations and shipping companies
  • Collected data through surveys to analyze purchase habits and predict sales patterns
  • Reorganized inventory to reduce fulfillment time and increase impulse purchases
  • Implemented Personalized MediCare, an ‘active’ sales strategy using customer purchase patterns
  • Augmented staff knowledge-base to improve inquiry responses
  • Revitalized brand while retaining traditional look
  • Established online presence with a website, with inquiry and ordering systems
  • Started an Export Division for foreign tenders via Consulates and Embassies
  • Tie-ups with app-based e-Pharmacy companies using hyperlocal delivery for a more customer-centric service approach
  • Liaised with Food & Drug Administration for development of regulations regarding online Pharmacies